A big congratulation to Green House Ingredient Sdn Bhd for wining the Best Practise Award in Malaysia Food Ingredient Industry 2020 by FROST & SULLIVAN.
As we know, Frost & Sullivan was founded by Dan L. Sullivan and Lore A. Frost in New York City in 1961 and expanded outside the US in 1970s. Frost & Sullivan have been almost 60 years ago.
Frost & Sullivan is a business consulting firm involved in market research and analysis, growth strategy and corporate training across multiple industries. Frost & Sullivan pioneered and has become a world leader in providing economic, technology, competitive, customer, demographic and best practices research to support clients with their investment and business strategy decisions.
Green House Ingredient, a food flavouring specialist, was establish in 2003 with the main goal of delivering bakery ingredients and quality custom made flavours and colours for the food industry. Green House has been leading for 15 years in food industry in Malaysia and other Asian region, and has achieved as 1st in Bakery Industry Malaysia and Top 4 in Food Industry Malaysia.
What makes Green House achieved in Best Practise Award in Malaysia Food Ingredient Industry 2020? Let us discover together.
Green House has worked with expert in food research field from local university to acquire professional advice and guidance in one of our development projects (FLAVOE Series), which involves mixing of traditional flavours with herbs and spices. Green House foresees a growing trend in favor of savoury-sweet taste in Bakery, Restaurant and Cake (BARESCA) segment. As such, we have developed a series of unique fusion flavours that open up a wide range of possibilities for bakers to produce adventurous flavour to pastry or bakery products.
Green House Ingredient’s growth strategies in the next 5 years is Green House would participate in reputable and major food exhibitions held in the targeted regions to promote and build Green House brand awareness.
Green House will focus in expanding the export division by exploring potential distributorship in the developing regions such as Southeast Asia and China.
Green House develops new products, FLAVOE Series Emulco, which this new series of fusion flavours of emulco was officially launched in July 2019. FLAVOE Series emulco is uniquely formulated from a combination of traditional flavour with herbs flavour that create a wide range of possibilities for bakers to produce adventurous or sweet-savoury flavours to pastry and baker products. The new range of FLAVOE Series Emulco includes Pandan Curry, Strawberry Basil, Chocolate Cinnamon, Apple Cinnamon and Green Tea Oregano.
Green House offers the best value to customer for in terms of performance and price compared to others’ competitors offerings; Green House have been proactive and innovative, business development team is constantly participating in the social media and overseas forums to have better understanding of the consumers especially in the developed countries such those is Europe and East Asia such as China, Taiwan, South Korea and Japan. We are alert to the dynamic changes of consumer preferences in tastes and expectation and act proactively in creating new innovative flavours. One of the examples is FLAVOE Series Emulco which is the first fusion flavour in the ASEAN market.
Green House has implemented which allows us to sustain growth implementations that help our firm excel at maintaining a superior industry position. Green House development strategies are, we utilized Customer Relationship Management (CRM) system in managing our company’s relationships and interactions with consumers and potential consumers. This system enables mass mass data collection and analysis. All interaction between sales person and customers including discussion, feedback, product inquiries, requirements and others are recorded in our system. This helps us in understanding consumer behavior and ensuring follow up actions on all consumer inquiries.
Last but not least, Green House has placed to ensure high standards and continued to focus on customer service. Green House has provided live chat service to our consumer via our company website and Facebook Messenger. It serves as a platform for consumer to interact instantly with our customer support team to provide feedback, inquiries and give suggestion. In this way, we will be able to provide consumer solutions to their problem faster without any delay and improve customer satisfaction.
Customer satisfaction is Green House’s priority, we will always try our best to fulfilled it. It is few reasons what makes Green House achieved in Best Practise Award in Malaysia Food Ingredient Industry 2020.